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Kate Northrup’s #1 Marketing Tip: Strategic Authenticity

October 3rd, 2017 | no comments

It’s sneak peek week here on Wake Up Wednesday! I’m pulling back the curtain on my all-in premium life coach training course, Mentor Masterclass.  You’ll get to experience for yourself what the women inside the program are learning as they train to become master life coaches.

Every month, I feature a new celebrity mentor who shares her most powerful coaching tools, business practices, mindset tips, and so much more.

This month’s celebrity mentor is none other than Kate Northrup. A professional freedom seeker and creative entrepreneur, she created financial freedom for herself at the age of 28 through building a team of more than 3,000 wellness entrepreneurs in the network marketing industry.

She’s the best-selling author of Money: A Love Story, Untangle Your Financial Woes and Create the Life You Really Want (Hay House, 2013). Kate’s philosophy is that if you free yourself financially, you can show up more fully for your life.

Kate’s committed to empowering as many people as possible to have the ultimate luxury in life: choice.

If you’re not familiar with Kate’s work already, I’m so excited for you to meet this savvy and insightful woman.

In the sneak peek of Kate’s training below, we dive into a topic that can sometimes bring up lots of icky feelings, especially for new coaches: marketing. But Kate makes powerful marketing simple and attainable.

PRESS PLAY on the video below to drop into our discussion about why the most important part of marketing is something Kate calls strategic authenticity. You’re going to love this!

 

The beautiful thing about authentic marketing is you’re simply being called to be yourself. As Kate points out, everyone will be able to tell if you’re using a cookie cutter marketing formula. While it may have worked for someone else, if you’re not being yourself it’s not going to work for you!

This doesn’t mean you should be all over the place with no marketing strategy.

Instead you’ll want to run any marketing strategies you use through your own filter, to make sure it reflects who you are.

Kate herself is a beautiful example of this. The #1 piece of feedback she gets from people? That they feel like they know her! When they meet Kate in person, she’s the same as who they see online. Not only does this make her more successful, she never has to stress about which version of herself she has to be today – she’s always the same person.

Kate teaches the students of mentor masterclass to strive for what’s called strategic authenticity in their marketing: being consistent with your persona and making sure you only share content that will inspire, educate, or entertain your followers.

Even if you’re sharing an idea you know has been shared before (because just about everything has already been shared at some point) you’re sharing it authentically as you. There will be people who are only ready to hear the message the way you’re sharing it.!

And if you’re struggling to come up with topics to talk about and share? Just ask your tribe what they’re struggling with! Kate herself has had great success with this method. She originally titled one of her books, A Course in Receiving. She knew that receiving was a skill her followers wanted to improve on, and she was sure the title would resonate with them.

But when she asked her list what they were struggling with, she found they didn’t use the word receiving at all. Instead, most of the women mentioned feeling like there was never enough – a lack of abundance in their lives. So without changing any of the book’s content, Kate renamed the book, A Course in Having Enough. She made sure the need her tribe had matched up with her language.

The book was a huge success and Kate’s followers kept telling her, “I feel like you wrote that book just for me!” That’s the power of marketing and serving your tribe in an authentic, loving way.

Make sure you PRESS PLAY on the video above to see Kate explain all this and more (and get a peek inside Mentor Masterclass)!

All my love,

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P.S. Have you signed up for the FREE Mentor Masterclass Self-Discovery Week yet? You’ll get the energy and clarity you need to launch your dream business with a foundation built on ease. You can choose a future and begin to create it over the next 7 days. Ready to begin? Click here!

P.P.S. One of the other truths I’ve learned from Kate (and there are many!) is that, as mothers, we’re actually perfectly wired to thrive in business.

Balancing motherhood and business can feel so beautifully natural – but you’ll need a fresh framework for approaching motherhood and entrepreneurship in a new way. Kate is a true expert at this! It’s why I’m so excited she’s offering a FREE Sustainable Success Workshop to lead you to a lifestyle of peak productivity and low stress. Every day!

Are you on the VIP waitlist yet? The free video series launches on October 10th with the first FREE video called “The 4 Phases of Sustainable Success.” Kate has helped create new momentum in motherhood and business for thousands of women – come join us!

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