As a life coach (or future life coach), you’re running a deeply personal business. In fact, you’ve probably heard that your brand is really YOU! And if you feel a little uncomfortable with that sometimes, you’re not alone. I get these questions all the time from my students in Mentor Masterclass: What does it really mean to “be” my brand? What if my personality is a little boring or I’m going through a dark time in my life right now? Should I still try to be my brand? Shouldn’t I try to have a brand that appeals to the most…
What Does It Mean To “Be” Your Brand?
